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Archive for April, 2009

~!Ladies Apparel!~

Wednesday, April 22nd, 2009

 

Ladies Apparel Selling Guide

 


 

COMFORT!
61 percent of all women polled in the Cotton Incorporated Lifestyle Monitor™ said they are not willing to sacrifice comfort for fashion. They want 100% ring-spun styles.

Young women want “OLD SKOOL”
Retro and vintage looks – like ringer tees and shorted capped sleeved favorites are in – and are called “Old Skool” by teens.

SEXY CHIC
Women of all ages now wear apparel that was once considered only teen-appropriate. Comfy camis are a big-time summer hit and are often worn under jackets in the workplace.

SUPREME SOFTNESS
The feel of the fabric is every bit as important how a garment looks. Right now, women are eating up super-soft, combed, ring-spun cottons and lighter weight, semi-sheer jerseys.

ALTERNATIVE STYLE
Cute necklines that frame the face in a different way are in big demand with young ladies everywhere.

ATHLETIC LOOKS
80 to 90% of athletic wear is worn for leisurewear and not for athletics. It’s like a uniform for youth of all ages – a safe way to look hip.

A ONE-OUTFIT DAY
Time is precious to women today! When asked whether they’d rather wear one outfit or change for different activities, 65% say they’d rather wear one comfortable outfit than change.

COLOR, COLOR, COLOR
What are the hot colors for today: happy colors – bright and tropicals in all shades, pastels, brown and especially BLACK – the favorite slimming sexy color!

TO HELP THE PLANET
Here’s an organic shirt all their own!

Athletic women want HAPPY TEAMMATES
Coaching experts say male team players have to WIN to be happy. Women team players have to be HAPPY to win. Comfortable women = happy teams = high performance.

Amusement/Theme Parks    Art Galleries    Art Studios

Automobile/Motorcycle Dealerships   Bars   Breast Cancer Awareness Causes

Bicycle Shops   Big Sisters of America   Bookstores

Business and Professional Women’s Groups   Cafes   Camps

Canoe/Raft Rentals   Casinos   Cheerleaders

Community/Civic Groups   Community Races/Walks   Dance Studios

Day Care Centers   ERA Campaign Network   Feminist Groups

Financial Women’s Associations   Fitness centers   Florists

Garden Centers   Girls Incorporated   Gymnastics Clubs

Gyms   Hair Salons   Hospitals

Hotels  Ice Rinks   Jewelers

Junior Leagues  Ladies’ Sports Teams  Leagues of Women Voters

Lodges   Marinas   Martial Arts Studios

Massage Therapists   Nail Salons   Nurse-Midwife Groups

Race Tracks   Radio Stations   School Athletic/Arts Groups

SCUBA Shops   Shoe Stores   Sororities

Spas   Specialty Shops   Spirit Days

Spring Break Events   Summer Resorts   Surf Shops

Tattoo Parlors   Theaters   Travel Agencies

Winter Resorts   Women Business Owners   Women’s Clubs

Women’s Health Physicians   Women’s Medical Associations   Women’s Sports Foundations

YWCA USA

Break Through The Terror Barrier

Tuesday, April 21st, 2009

     How many times have you started a new project, reached for a new goal, or set out to accomplish something big, only to abandon the project or goal soon after starting?

Why do people often start out with grand aspirations and then throw in the towel relatively soon? Terror. In fact, the terror barrier is the No. 1 reason people don’t achieve their goals.

Everyone has a comfort zone — a mental place where they feel at peace. If you stay in your comfort zone too long, you don’t grow and achieve new things. However, when most people step out of that zone, they hit the terror barrier, become frightened, procrastinate and make excuses to validate why they should give up and go back to their old ways.

If you want to stretch yourself, set high goals, or learn new skills, you must step up and get out of your comfort zone. This week Promotional Consultant Today will examine five strategies to overcome the terror barrier you so you can push through to your ultimate objectives.

Set Goals That Are Emotional To You

Logical goals never make anyone’s pulse increase. Yet many people set their goals very mechanically, such as “Increase my sales by 10 percent.” Because people don’t get excited about the goal, they’re not willing to go the extra mile to reach it.

The key to creating emotional goals is to start with visualization - creating a picture in your mind of achieving your end result. For example, if you want to increase your sales, envision yourself at your company’s year-end meeting, standing on stage and receiving the Salesperson of the Year award. Hear the crowd applauding. Feel the pride of being recognized as the best. That’s an emotional goal.

Next, write down the goal. But be careful. Don’t start writing the individual action steps — that actually stops people from reaching goals. Too many people think they need to know exactly what to do and how to do it before they can start toward their goal. However, if you spend too much time thinking of the details and action steps, the terror barrier will start to creep in.

First, decide on the goal; you can map it out along the way. Rather than create action steps, write down 10 reasons why you want to achieve the goal. You will need this list later when the going gets tough.

Tomorrow we’ll look at getting off track and taking action toward your new goals.
Source: Ingunn Aursnes is an author, consultant and owner of Quantum Leaps Consulting, LLC.

Tuesday, April 21st, 2009

Don’t Let Negativity Be A Barrier

Thursday, April 2nd, 2009

Don’t Let Negativity Be A Barrier
Those who prevail in difficult times are the ones who steadfastly refuse to allow negativity to form a barrier to their success. They instead deliberately and diligently take constructive action, thereby refreshing and reinvigorating their minds and their spirits, enabling them to take more action, which refreshes and reinvigorates.
This week Promotional Consultant Today will review 14 tips to help get you back on track. Yesterday we looked at four, and today we’ll examine five more.

Your Pipeline Is Your Lifeline
Never stop prospecting. In good times or bad, keep your pipeline full. Even when you’re flush with business, don’t get cocky. Realize that if you wait to prospect until you need new clients; it’ll be too late to achieve immediate results.

You Lag Before You Bag
The lag time between your first meeting with a qualified prospect and closing the sale is an essential ratio for managing your productivity. The sales you bag today likely began at least three months ago.

Play The Numbers
Whether you enjoy it or not is irrelevant; networking is an imperative. Learn how to do it well. If you want to survive the lean times, you have to network regularly, and focus on helping others. Understand that networking is a numbers game. Play to win.

Don’t Pander; Ponder!
Showcasing your wisdom without taking time to probe causal factors can be insulting. Instead, honor the complexity of client issues. Be inquisitive about their goals, frustrations, hopes, and struggles. Then construct a matrix of options, and augment this with the advantages and disadvantages of each.

Prepare To Bend By Predicting The Trends
Be vigilant about monitoring relevant trends, since they’re always in flux. Even more importantly, anticipate and maintain an awareness regarding forces that could affect the trends you’re monitoring. Doing so enables you to foresee and adapt to
emerging trends before your competitors do.

Source: Francie Dalton is president and founder of Dalton Alliances, Inc, a Maryland based consultancy specializing in the communication, management, and
behavioral sciences. Her new book, Versatility, published by ASAE, is available by clicking here.


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