COMFORT!
61 percent of all women polled in the Cotton Incorporated Lifestyle Monitor™ said they are not willing to sacrifice comfort for fashion. They want 100% ring-spun styles.

Young women want “OLD SKOOL”
Retro and vintage looks – like ringer tees and shorted capped sleeved favorites are in – and are called “Old Skool” by teens.

SEXY CHIC
Women of all ages now wear apparel that was once considered only teen-appropriate. Comfy camis are a big-time summer hit and are often worn under jackets in the workplace.

SUPREME SOFTNESS
The feel of the fabric is every bit as important how a garment looks. Right now, women are eating up super-soft, combed, ring-spun cottons and lighter weight, semi-sheer jerseys.

ALTERNATIVE STYLE
Cute necklines that frame the face in a different way are in big demand with young ladies everywhere.

ATHLETIC LOOKS
80 to 90% of athletic wear is worn for leisurewear and not for athletics. It’s like a uniform for youth of all ages – a safe way to look hip.

A ONE-OUTFIT DAY
Time is precious to women today! When asked whether they’d rather wear one outfit or change for different activities, 65% say they’d rather wear one comfortable outfit than change.

COLOR, COLOR, COLOR
What are the hot colors for today: happy colors – bright and tropicals in all shades, pastels, brown and especially BLACK – the favorite slimming sexy color!

TO HELP THE PLANET
Here’s an organic shirt all their own!

Athletic women want HAPPY TEAMMATES
Coaching experts say male team players have to WIN to be happy. Women team players have to be HAPPY to win. Comfortable women = happy teams = high performance.

Amusement/Theme Parks    Art Galleries    Art Studios

Automobile/Motorcycle Dealerships   Bars   Breast Cancer Awareness Causes

Bicycle Shops   Big Sisters of America   Bookstores

Business and Professional Women’s Groups   Cafes   Camps

Canoe/Raft Rentals   Casinos   Cheerleaders

Community/Civic Groups   Community Races/Walks   Dance Studios

Day Care Centers   ERA Campaign Network   Feminist Groups

Financial Women’s Associations   Fitness centers   Florists

Garden Centers   Girls Incorporated   Gymnastics Clubs

Gyms   Hair Salons   Hospitals

Hotels  Ice Rinks   Jewelers

Junior Leagues  Ladies’ Sports Teams  Leagues of Women Voters

Lodges   Marinas   Martial Arts Studios

Massage Therapists   Nail Salons   Nurse-Midwife Groups

Race Tracks   Radio Stations   School Athletic/Arts Groups

SCUBA Shops   Shoe Stores   Sororities

Spas   Specialty Shops   Spirit Days

Spring Break Events   Summer Resorts   Surf Shops

Tattoo Parlors   Theaters   Travel Agencies

Winter Resorts   Women Business Owners   Women’s Clubs

Women’s Health Physicians   Women’s Medical Associations   Women’s Sports Foundations

YWCA USA